Marketers have been banging the drum about social marketing and its benefits in recent years. However, now it seems that as the potential for organic reach fades, brands will be forced to invest in targeting their audiences on “social media.” As a result, many marketers are confused. NB: This is a viewpoint from Marco Serusi, marketing consultant at SimpliFlying. So what happened? Was it a passing fad, or are we talking about two different things? As it turns out, the answer is the latter. Yes, organic reach is declining and may approach zero, but this will have little impact on social marketing strategies. The real problem is that the true meaning of social marketing is often misunderstood. This article will strive to clarify what social marketing really is, why it matters, and when it is appropriate for airlines to use it. To do so, we will start with a question that I often use when delivering masterclasses:
Time for airlines to rethink their social media marketing
Share this content
