If you work in social marketing like I do, you may have had to juggle the demands of managing your community and your home. Over the holidays, I gave myself a week and a half break from technology which included me shutting myself away from social media (for the most part) during that break. I removed my social apps from my phone and all notifications. But, how was I able to disengage from social media and enjoy my holiday with the family if I manage the face of the company? And how can I keep that balance on a daily basis without going insane? This is how…
- Plan Ahead
About a week before my vacation, I started strategically planning what I wanted to do. I used SproutSocial or Hootsuite to schedule my posts during the break making sure I didn’t post too much. I also use an old trusty Content Calendar just so I can easily see what type of content I am posting Remember, it was the holiday so traffic on social media (B2B) would be historically lower. During this time, I repurposed content from our website to keep us top of mind…
