In 2012, Gartner predicted that by 2017, CMOs would spend more money on IT than CIOs. This prediction already seems to be manifesting. Marketing technology is becoming inundated with clouds, stacks, innovation, and funding.
Marketers should be aware that social also is a critical ingredient in the marketing mix. Social is an important channel for buzz and awareness, content marketing, lead generation, and sales. If marketers are ignoring social, they are missing a key component in their marketing machine’s foundation.
CMOs should also know that beyond mastering the science of the tweet on their personal handles, social intelligence offers a swift route to highly strategic decision-making and targeted marketing for increased business results. The “social CMO” gets it and knows what social data arms his or her team with the insights to influence the performance of core business operations, such as product development, customer service, even HR, finance, and beyond…
