Despite the growing number of ways that marketers can now reach consumers, email marketing remains the digital marketer’s highest-performing digital tactic, including as a source of qualified leads. And email subscribe forms are the most common way that marketers build their highest-performing email lists.
When consumers choose to opt-in toEMAIL MARKETING CAMPAIGNS
—usually by giving a brand their email address to receive special offers, sign up for a newsletter, and the like—they show a strong indication of intent to purchase.
Email Subscribe Form Fields 101
Email subscription forms can also be the first step toward gathering vital data that will help target customers with information that is relevant to them…
Three Simple Ways to Create a High-Converting Email Subscribe Form
