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Have you decided it’s the right time for your business to join the many businesses already using email marketing? If so, you are making a wise decision.
For one thing, email is still one of the most effective means of communicating with your audience and driving more business. According to a recent stat quoted by Jenna Hanington in her article for Pardot, “Email is the preferred method of communicating with businesses for 69.7% of US internet users.”
However, this does not mean that you should just start blasting out emails willy-nilly. As with all marketing, you must first begin with a sound email marketing plan and strategy…
