“Never stop testing, and your advertising will never stop improving.” —David Ogilvy
If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one?
Fortunately, there is no market for online dating message testing (not yet, anyway). But split-testing, also known as A/B-testing, has been big business for marketers since the middle of the 20th century. Ogilvy & Mather used A/B-testing to famously rise to the top of the marketing world, and today Neil Patel continues to preach the good news…
Three Key Differences Between A/B-Testing and Multivariate-Testing
