More and more businesses are using content marketing to help successfully generate leads. They are achieving this through creating valuable and informative digital content. So what is content, how do you create it, and how can your business benefit from it? We’d like to share three ideas which will answer these questions and help kick-start your content marketing to help you generate business online today.
‘How To’ guides
Have you ever tried to put Ikea furniture together without the instructions? You always end up fitting the legs upside down. Sometimes using a business’ products/services can be confusing for customers. Helping your prospects understand how to use your products/services can help them overcome any potential challenges. This is why ‘How To’ advice is one of the most effective ways to help generate leads online. If you’re selling software as a service, for instance, a ‘How To’ guide that demonstrates how to use your software to best effect will ensure that customers gain the most value out of using the service you’re providing.
