PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Joe and Robert discuss an excellent new McKinsey report on trends in marketing, which sounds eerily similar to Robert’s upcoming book. Also in the news this week is the growth of content promotion and SEO, a major Australian publisher that is taking an intelligent approach to content marketing and Kraft’s and Meredith’s bold move to bring native content to email. Rants and raves include an entertaining new video that features President Barack Obama and Barneys’ savvy move into print magazine publishing. We wrap up the show with a #ThisOldMarketing example from the Eastern Color Printing Co. and the start of the comic book industry.
This Week in Content Marketing: Why the New Golden Age of Marketing Is Now
