Visual content is taking the web by storm.Infographics. Motion graphics. Micro-content. It’s hard to keep track of it all.
I’m here to talk about interactive graphics – the cool new kids on the block when it comes to visual content – and why they’re the next big thing in content marketing.
What makes an Inter-ACTIVE?
Interactive graphics, or ‘interactives’ for short, are like the Transformers of visual content: They can take on a variety of forms. You can find an interactive that’s a microsite, dashboard, or a map, to name a few. But at the core, they’re all visualizations that allow viewers to explore the information presented for themselves.
By definition, interactives engage viewers in a very active way – and that engagement can beincredibly powerful to marketers. People viewing interactives spend more time on the page, seeing a brand associated with content that interests them, all at their own pace.
Why Interactives are the Next Big Thing in Content Marketing
