WHO do you want to reach? WHAT type of content should you create? WHERE to post your content & HOW to amplify its reach?
Let’s go through all of it — Welcome!
Let’s start with bad news: in order to set your content marketing on the right course you need to do some proper, boring, old-school research.
Now, the good news: almost nobody takes the time to do it. As a result, most content marketing initiatives fail miserably so there is lots of room for newcomers that have the persistence to do it right.
A few weeks ago I wanted to create a short content marketing guide and a bit of content research for our new company Pipetop.
While I was working on it, I kept bumping into awesome resources on the topic. There was a common thread among them: while awesome content is an obvious prerequisite to success, the secret success ingredient seems to be the ability to deeply research and plan the distribution of your content.
This led me to think that if we are to win at content marketing, we need to take a much deeper look at it. And while working on the notes and research for ourselves, I decided that this overview might be useful for any B2B company trying to utilize content marketing.
