3 Ways To Calculate Conversions from Content Marketing

8474532085_02a9566eac_kPerhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers. Therefore, content marketing conversions are the prospects who became customers because of either helpful, useful and/or entertaining content your brand provided them.

The core metrics we use to measure conversions are:

3 Ways To Calculate Conversions from Content Marketing

CopyRanger

Rick Duris is CopyRanger.

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