We’re studying email marketing at VB Insight, and we want to share some early data with you. We’re seeing that not only is email the most consistently highest revenue generating marketing channel, but it’s only poised to increase in budget, scope, and importance, particularly as both the platforms and marketers smarten up and start to take advantage of what’s available at nearly any price point.
Among the rich user data we’re collecting, a couple findings are immediately clear:
- Email marketers aren’t taking full advantage of the tools at their disposal.
- There’s even more revenue to be generated from email as marketers start to embrace more personalization/automation features and craft strategies that target customers through various stages of the funnel…