GIFs are often looked at as silly and unprofessional, but they can actually be used thoughtfully to help your serious organization—from high-end retail to nonprofits—stand out on social media and better connect with your audience visually.
The key difference between a GIF of dancing cats that likely has no value for your business and a GIF that helps your campaigns succeed is investing in this form of media correctly.
GIFs can be used on Twitter, Facebook, Tumblr, Pinterest, Vine and elsewhere to make content more compelling and provide context better than words or a static image would be able to…
