It starts with a simple question:
How do you create a profitable business?
And while there are many answers, there are two basic models that all businesses follow.
The traditional method involves creating a product first and then finding customers to buy it.
And while it’s always been used to some extent, the second method typically hasn’t been as popular until the last few years.
As you might have guessed, the second model involves finding customers first and then building a product you know they’ll buy.
Both have their advantages and disadvantages…
The Step-by-Step Guide to Building an Audience Before Your Business Launches
