What are the main opportunities and challenges facing national and global brands that sell through distributed networks of local affiliates? How are co-op dollars being spent? Are marketing tactics being integrated?
To find out, Brandmuscle surveyed 860 local affiliates (franchisees, dealers, agents, distributors, channel partners, etc.) and analyzed millions of dollars worth of co-op investments.
Overall, most local affiliates have small budgets and little time for marketing, the analysis found…
The State of Local-Affiliate Marketing in 2016 [Infographic]
