I caught up with Skyword to discuss the challenges and opportunities of global content marketing. Read the full interview below:
1. WHAT WOULD YOU SAY TO MARKETERS THINKING ABOUT GOING GLOBAL? ANY WORDS OF WARNING ON WHERE TO START OR WHAT TO WATCH FOR?
Clearly define your business and marketing objectives before you go global. Organizations go global to grow their businesses, but they need to focus on specific marketing objectives to accomplish that growth. Your marketing objectives will help determine the type of content you need to create. Global, in the context of enterprise organizations, is a continuous collaboration between local teams and their headquarters. When you start your global go-to-market plan and effort, it’s important to include your local teams.
The Shift to Global Content Marketing: Interview with Skyword
