What to Look at When Segmenting Your Audience for Sponsored Content

When running a sponsored content campaign, you need to create great content. What’s more important however, is making sure that content gets into the hands of the people who will find it most relevant.

Quite literally, targeting capabilities pay. In fact, calls-to-action targeted to the user perform 42% better than calls to action that were generic…

What to Look at When Segmenting Your Audience for Sponsored Content

CopyRanger

Rick Duris is CopyRanger.

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