During the Civil War, on May 12, 1863, a young Martha stood on her front porch as a battle raged nearby. A bullet passed through the scrotum of a soldier, travelled at least 100 feet more, then hit the reproductive tract of Martha, who nine months later gave birth to a baby boy.
Incredible isn’t it? Almost impossible.
Well, it is. It never happened. I even made the name up. The story has been with me for years. When I first heard it I thought it was true…
The Science of Storytelling: How to Stay Top of Mind with Your Customers