The Science of Storytelling: How to Stay Top of Mind with Your Customers

During the Civil War, on May 12, 1863, a young Martha stood on her front porch as a battle raged nearby. A bullet passed through the scrotum of a soldier, travelled at least 100 feet more, then hit the reproductive tract of Martha, who nine months later gave birth to a baby boy.

Incredible isn’t it? Almost impossible.

Well, it is. It never happened. I even made the name up. The story has been with me for years. When I first heard it I thought it was true…

The Science of Storytelling: How to Stay Top of Mind with Your Customers

CopyRanger

Rick Duris is CopyRanger.

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