If your business relies on search engine optimization to attract new leads and customers then you need to pay close attention to the ever changing SEO environment. Business owners are always asking if SEO is dead every time a new update or change is rolled out. SEO will never die — it will continue to change and evolve, but it will never die.
Google is constantly rolling out algorithm updates and data refreshes in an attempt to combat low quality websites, spammy link building tactics, and poor quality content. It is important that you (or your SEO company) are up to date on the changes and how to adjust the search engine optimization strategy to avoid penalties and keep moving up in the search engine rankings.
SEO is not an overnight process, regardless of what some of the fly by night companies will tell you. Brand development, content marketing and outreach, social media marketing, and excellent mobile experiences are all parts of a successful search engine optimization strategy. Take a look at five SEO changes that your business needs to implement right now if you want to have success moving forward.
5 Key SEO Changes That Your Business Needs to Implement Right Now
