There’s lots of talk out there about voice search and how it’s going to change the face of SEO, which may well be the case, but for now, voice-based search is still a relatively new thing. In fact, a lot of people don’t even know that they can use new voice search technology to search online instead of typing, which is so 2013.
That doesn’t mean that it shouldn’t be taken seriously though, if you dismiss voice search as a mere fad, then you might just find yourself being left behind and struggling to keep up with this ever-changing world of search marketing.
It’s Growing… and Fast!
There are some signs that the voice search trend is beginning to gain real momentum. Stats indicate that about 55% of teenagers are using this search alternative. A growing number of adults (now an impressive 40%) utilize this new way of entering search queries, as well. Of course these stats always need to be taken with a pinch of salt, as the people asked in the polls may be more tech savvy than the average internet user.
Why Do People Use It?
Let’s face it, as a society, we have gotten lazier and more impatient than ever. Why take 10 seconds to type something into your phone when you can just say it in 3?
Another reason that voice search is becoming more popular is that a lot of users would rather speak out a search query to avoid spelling mistakes. Voice recognition technology has improved significantly over the years, which definitely helps. The penetration and huge adoption of the mobile device technologies have also made people more open to using voice, as opposed to typing.
