Speculation. It comes with the territory known as SEO.
Given the well-guarded black box that is Google, professional practitioners of search engine marketing have no choice but to hone their speculation skills.
Of course, to succeed in SEO is to perpetually study, hypothesize, test, and refine strategies and tactics. Suffice it to say, if you’re going to achieve your search goals, you need to know what you’re doing (even if you don’t know what Google’s doing).
There is, however, one thing everyone in SEO knows: Things will work differently tomorrow. That may be the one and only shred of wisdom search pros will agree on.
And now it’s prediction time. I present you with a host of professional-grade prognostications from an amazing array of experts who have earned the right to speculate on the SEO trends coming to a device near you next year.
