“It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard… is what makes it great.” – Jimmy Dugan, AKA Tom Hanks, A League of Their Own
SEO, referring to Search Engine Optimization, is the practice of making a website findable by search engines like Google, and is one of the most important aspects of an online marketing strategy today. The process involves an understanding of how search engines work, what SEO really means and what it includes, as well as how to strategize for SEO success.
The hardest parts of SEO, though, often extend beyond that.
Here’s a look at four of the most challenging parts of search engine optimization.
1. Finding Trusted Information
For those who are just beginning to explore the world of SEO, one of the hardest parts of SEO can be finding high-quality sources of information. With a variety of online resources pointing marketers in a hundred different directions, knowing which information can be trusted isn’t always easy. Some of the best resources for newbies to SEO include:
