When you post on social platforms like Twitter, LinkedIn, Facebook, YouTube, and Pinterest,you’ve got to do a lot more than just post a link with a quick sentence describing it if you want lots of people to click on your post and visit your website. You’ve actually got to optimize your posts for each network.
Knowing little tricks like where to put a CTA in your YouTube description, how to include a shortened link in the copy of your LinkedIn post, or why you should avoid including a human’s face as a pin image on Pinterest could be the difference between success and failure on social media. And if you’re already putting in the man-hours and budget into building your business on these platforms, you want to make sure you’re skewing to
