In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on.
In Part I, we discussed the rise of mobile in the APAC region and what it means for ad tech and marketing strategies.
The mobile invasion made it necessary to pay attention to a new aspect of marketing known as cross-device. Cross-device may seem intimidating to the uninitiated for the reasons explored in the first part of this article.
Firstly, the term “cross-device” needs to be unpacked to reveal what it is really about and how it works…
The Realities of Cross-Device Marketing in a Mobile Driven World: Part II
