Setting up your first PPC campaign can feel something like this. Image source.
Landing pages are obviously the most important element of any marketing campaign. They are a towering monument to the ingenuity of the human species; the logical endpoint to the digital marketing revolution that was ignited by the creation of ARPANET — the precursor of the modern internet — in 1969.
… Okay, I’m overselling it a bit. Landing pages are just one element of a great marketing campaign, but they wouldn’t be very useful if we didn’t have a way to actually get people to them…
