A great SEO campaign is not only about increasing the visibility and exposure of a brand or a website, but also about lowering the bounce rate, improving customer engagement, and maximizing customer retention.
At this point in the game, it’s well into 2015, and most savvy people that work online understands the fundamentals of SEO. It involves selecting relevant keywords for a campaign, then placing them strategically in the content throughout your site. The toughest part is creating content that inspires and creates links to your site to build credibility then sharing within your community of readers and potential clients. While these form the essentials of SEO, these activities don’t necessarily guarantee success in the SERP’s. This is why you need to utilize the proper metrics in order to measure the success of your SEO efforts…
