If you forgot to follow recent trends in email marketing due to spring rush, don’t worry. Just make sure you’ll read this post since we collected the most important and freshest statistics on mobile and email marketing.
The younger the audience the greater the mobile usage
According to the statistics of the Consumer Adoption and Usage Study by Adestra, in 2016 the14 to 18 age group is the most likely to read emails on their mobiles – which is not quite surprising.
An average 25.6% of respondents say that they always read their mail on their smart devices first – however we can identify a great gap when looking at older users…