Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next.
This fast paced movement and rapid change isn’t an accident. It’s an essential part of any social network’s progression.
If you look closely at the evolution of the biggest social networks out there, a trend emerges and two clear periods of opportunity stand out for marketers. We call it the law of the double-peak, and it’s a transition every social network goes through:
The Law of Double-Peak: How to Maximize the Marketing Potential of Any Social Network
