“Our biggest competitors are our customers.”
This was one of the bold statements Brent Adamson, co-author of “The Challenger Sale,” and the recently released book “The Challenger Customer” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year.
After seeing his new book released I wanted to see what Adamson had to say about Challenger Marketing and some interesting insights on the CEB website and also in this video online.
According to CEB’s website:
Challenger Marketing: How To Succeed In Today’s B2B Battleground
