While he was known best for his novels, Kurt Vonnegut also knew a thing or two about copywriting.
That’s what dawned on me after reading “How to Write with Style,” an essay Vonnegut published in the 1985 anthology, How to Use the Power of the Printed Word. In it he outlines the eight rules for great writing — rules that can be applied to any type of writing, including copywriting.
How’s this possible? How can a novelist and a copywriter base their work off of the same standard principles?
Because every writer is working with the human condition. That’s why you’re gonna want to read this…