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When it comes to Google and business, it can be a make or break relationship. Being considered an authority site on Google is an all-time priority.  But here’s the rub, you can’t BUY authority.  You have to earn it.  And just think from the perspective of a “searcher” on Google — don’t you want to TRUST the results you get?  Of course you do – and what’s the point of creating some illusion of authority if it doesn’t ultimately convert to new customers?

The Key Ingredients to Google Authority Ranking Success