The inverse of social media marketing scalability, sounds like a mouthful even to type. What I want to cover is the missed opportunities with social media marketing that both small and large companies are missing. So many people look at social media as either a waste of time for business or a tool for mass communication. The growing pains of social media integration in the business world have moved some social media experts to address these issues but the thinking behind this whole subject has been pretty narrow. Shelly Kramer wrote a great piece on Agile marketing which displays the desire of companies to listen and focus on the customer. Let’s take a look at some untapped opportunity in social media and change the way you may think about the value and use of social media marketing.
Inverse – means to “turn in”. In the case of scalability is would be the ability to talk not to thousands or millions of people but the ability to talk to one person…
