There are two things in my professional life that I’m passionate about.
1. Startups. I love startups. It’s an obsession. I’ve started three companies, angel invested in over 50 and (hopefully) helped thousands more entrepreneurs in some small way through the OnStartups.com community.
2. Inbound marketing. I love inbound marketing. It’s the idea that’s at the heart of my company, HubSpot. It’s about marketing that focuses on attracting customers — not annoying them with interruptions. It makes marketing about helping people, not harassing them.
Those of you that follow me either here or on the LinkedIn Influencers program know that I’ve spent hundreds of hours on the HubSpot Culture Code deck. Now, I’m thrilled to share with you the second most intense deck I’ve worked on. Clocking in at 100+ slides as well (what is it with me and large slide decks)? This time, instead of culture, I talk about startup marketing. It’s my contribution to the startup marketing world. Like everything else I work on, it’s an obsession. Hope you enjoy it.