The massive amount of data being collected by software, hardware, and services is reaching unprecedented levels. As new innovations and products come to market each day, more companies—both industry giants and young startups—are vying for new ways to strike the Internet of Things (IoT) market-share gold.
Every technology that plays in the IoT is collecting data of some type. Behavioral and financial information, even personal preferences, can be aggregated to improve a consumer’s experience. Though that may seem more advantageous to the industry giants (given the amount of data they possess), the smaller, nimble players can use this to their benefit.
Small players can employ this slice of data intelligently within their specific context—multiplying the effectiveness of any data they gather. Harnessing this data quickly and relevantly will be necessary to differentiate across the ecosystem, and doing so will help to capture unique user information and industry benchmarks to gain a competitive edge…
The Hidden Power of IoT Data Can Help You Topple Your Competitors
