Social Media has cemented its hold on businesses as more and more marketers indicate that they are placing a high value on it and are wanting to master social tactics that effectively engage their audience. The past year has seen an increase in Social Media Marketing through countless studies, practices, industry trends and even some major acquisitions in the space. However, the exciting possibilities are yet to come as Facebook and Twitter announce potential “buy” buttons that help drive an even more personalized experience to consumers. Trends such as paid amplification, content directed to new wearable tech, native advertising are just some of the examples of what’s to come in 2015.
With the wide variety of trends ready to launch in 2015, we decided to reach out to experts and get their predictions for Social Media in the upcoming year.
The Future of Social Media: How Will It Impact Marketing, Sales, and Customer Service?
1. Xavier Major, CEO of Popular Media Consulting, LLC – @xavier_major
Social media will change how we do business, marketing and sales with the continued improvement of socials ads and open graph searches like search.twitter.com. Facebook will learn more about their users for ad targeting. Social selling via native ads and open searches on Facebook, Twitter, Pinterest and Linkedin will be the new trend as these platforms grow in 2015. Community management and customer service will move to social as it’s a cost effective way to handle questions, support issues and delight customers with high transparency.
The Future of Social Media: 25 Experts Share Their 2015 Predictions
