According to data published by Caslon & Co. based on research by the DMA and PODi, personalized marketing content generates response rate 3x or more than static content for various marketing objectives, including ordering.
But what if you have thousands, tens of thousands, or even millions of customers, like many retailers, e-tailers, consumer products and services companies, and B2B distributors? If they could send the right product offer to every single one of their customers in every email campaign, the results would be fantastic. But conventional wisdom puts this beyond all but the largest companies…
The Four Most Common Misconceptions In Personalized Marketing
