Connecting customers to the brand and delivering personalized experiences to them is a huge challenge to organizations. Usually, it involves stakeholders from different divisions, such as product managers, performance marketers, eCommerce managers, web analysts and online editors (in the Media industry). Not surprisingly, many organizations struggle to coordinate these responsibilities by choosing suitable champions to take ownership within the establishment to synchronize between the various stakeholders and drive these efforts toward success.
Optimization Is a Multi-divisional Team Effort
There’s a paradigm shift in how companies are defining the core organizational responsibilities of personalization and optimization leaders. Today, many organizations understand that achieving great customer experiences and sustainable growth is the result of a coordinated team effort. Nevertheless, it’s a rough road to take, whether you’re in the eCommerce, travel, media or any other industry, and there are many roadblocks to overcome in order to be successful in developing and implementing a winning optimization culture among cross-functional executives, marketing teams, product teams, web analysts, editors, merchandisers and even web developers…
