A key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent competitive analysis performed for a client.
If you are not monitoring competitors online, you might be missing opportunities — and potentially overlooking points of weakness in your SEO program.
Whenever we kick off a new program, obtaining a list of key competitors is a crucial first step. This helps us understand the market and uncover various competitor tactics. We often learn a lot by assessing their strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media…
