Even as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response.
Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page?
If you’ve noticed a drop in social engagement, web referrals, blog traffic and shares, you’re not alone. Buffer lost nearly half of all social referrals to the brand blog from 2014 to 2015. Facebook referrals to the top 30 major publishers dropped by 32 percent from January to October 2015, according to SimpleReach data published by Digiday. Early in 2015, Forrester discovered that user engagement on brand social content continued to fall…
The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It
