Today, we release the findings from our fifth annual content marketing survey — and it’s our biggest and best year yet.
For this year’s survey, we decided to ask some new questions, and change how we approached some of our regular questions, in order to provide fresher, more insightful findings. Thus, B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove, reflects the progress our industry is making in exciting new ways.
But despite the changes we’ve made on our survey, the key takeaway of our B2B content marketing research this year is something we’ve been continuously stressing at CMI for a while now: Marketers who take the time to document their content marketing strategy are more effective than those who don’t.
This might sound similar to last year’s theme, and it is — but with one important difference: This year we found that a large percentage of marketers are operating under a “verbal strategy.” That’s a great starting point, but taking the time to document the strategy you’ve created is a critical next step.
New B2B Content Marketing Research: Focus on Documenting Your Strategy
