More and more companies today are using social media research as a powerful research tool for their business. Research from and industry report from social media examiner, found that using social media for marketplace research and insight ranked as the third most valuable benefit of social media with 72% of those spending 11 hours per week using social media for researching reported seeing benefits. They also found that 78% of companies are planning to integrate social media data into marketing campaigns moving forward. It is important as ever to recognize the value of social media for marketplace insights and research.
Because of the growing demand for social media market research, Insights In Marketing has put together a useful guide that covers the major do’s and don’ts of social media market research. In the guide they list the most common marketing uses for social media. Some of the common uses include brand analysis, campaign tracking, competitive analysis, owned/earned media analysis, product launch and purchase intent among other uses. They also found that 85% of marketers don’t know what tool is the best for managing social media marketing. This shows that while there is a high interest in social media marketing, there is still a high need for education on the subject…
The Do’s and Don’ts Of Social Media Market Research [Infographic]
