For the majority of companies, marketing recruiting is one the most difficult human resources activities. Subject complexity has made it nearly impossible for HR representatives to determine job applicant aptitude based on their technical abilities.
What they do know is their desired end-goal. With limited knowledge, hiring managers and recruiters do their best to determine who can and cannot deliver those results.
Above all else, recruiting divisions judge job seekers based upon the applicant’s ability to connect with them on an interpersonal level. Additionally, assertiveness, ability to command the room and body language are all key judgment factors…
