As marketers, it’s easy to get stuck in campaign cycles and budgets, which is why a design thinking mindset can offer new ways of combatting marketing challenges.
At times we can lose track of the consumer and their ever-changing needs. This is why I believe marketers can learn a lot from the art of design thinking: the method of thinking in the design process.
Design thinking offers marketers an approach to generate a deeper understanding of the consumer based on the principles of ethnographic research, and puts the customer at the center. It’s the first step in finding innovative solutions to a given problem.
So, what can marketers learn from this approach? A lot if you ask me. Here are a few points to get started…