You hear it everywhere that “content is king” and that in order for your business to experience growth online you need to blog and add regular content to it. Today, that is only partially true.
We all know that there is something very wrong if we will admit it to ourselves. There are more blogs than ever created every day and even more blogs that are created and after a short time companies stop blogging.
Why is this happening? Why do businesses feel that they don’t understand blogging or believe after they start blogging it’s a waste of time and stop?
The answer is simple and yet the solution is complex.
Just yesterday I was in a group meeting with a number of business owners and sales people. Everyone is trying to talk about something that they just don’t really understand and have not successfully experienced.
Minds are closed and made up about the value and worth of blogging and social media and even how to use it properly for any given business.
You see, the mantle has been beaten over and over again that if you’re going to succeed online you have to create content.
I say that is bologna!
