The Content Upgrade: 21 Examples of the Strategy That’s Changing Blogging

Every once in a while, a new email list-building strategy comes along that blows the existing “best practice” out of the water.

For years, marketers have been placing an offer to download a high-value lead magnet at the bottom of every blog post to get blog readers to sign up for their email list.

These offers usually look something like this:

The Content Upgrade: 21 Examples of the Strategy That’s Changing Blogging

CopyRanger

Rick Duris is CopyRanger.

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