Fashion ecommerce and lifestyle blogging seems like a match made in heaven, but very few are getting it right.
Here are four common mistakes and how you can avoid them.
Last year I looked through 20 of the top fashion ecommerce sites to see where they were in their content strategy. I was curious because fashion and content just go so well together.
Unfortunately, only a handful were getting it right. A few months later, I decided to revisit them and see if there had been many improvements. While some had made great strides, others hadn’t really, so I decided to write this blog.