As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry: what’s the best way to measure the effectiveness of your content?
We’ll always have the old standby metrics – social shares, pageviews and the like. But do they really tell the whole story? Do these metrics help you understand how well your content resonates with audiences, converts lookers to buyers, and works toward the achievement of your business goals?
For that, we need content analytics.
Pawan Deshpande, CEO of Curata, recently undertook a project to gather content analytics tips and suggestions from some of the best and brightest in the content marketing biz. Marketers like Mike Volpe from HubSpot, strategist David Meerman Scott, Jason Miller of LinkedIn, Quick Sprout’ Neil Patel, writer and editor Sherry Lamoreaux, myself and many others shared their best content analytics advice in The Comprehensive Guide to Content Marketing Analytics & Metrics.