Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color.
A book represents an experience like no other your audience has access to today—a chance to sit down with their Kindles, shut off the white noise, and immerse themselves in a world of knowledge. Many of us who consume content on our phones and computers escape the constant barrage of information through books. It’s an experience that focuses your learning, and it’s far from obsolete.
Consider this:
Ninety-six percent of business authors surveyed by Wellesley Hills Group claim they realized significant positive impact on their businesses from writing a book.
This proves that authorship is a huge advantage for brands, and associating executives with a book helps establish their authority in the industry, in turn sharing that leadership with the brand they represent.
Execs are busy, however, so the duty of creating and organizing a book could fall to marketers. This is your chance to take the initiative. (Of course, that’s easier said than done.)
