US companies believe that 32% of their data is inaccurate and as a result, 23% of their revenue goes down the drain.
Data quality, it turns out, has a direct impact on the conversion rate from lead to customer. Clean data helps you maintain a high email deliverability, thus helping you better nurture your leads. It also helps you better qualify them, so the right leads are handed off to your sales team.
Since data quality is crucial for the effectiveness of your marketing campaigns, this guide will help you:
The Complete Guide To Cleaning Up Your Marketing Automation Database
